The Valuation Mistakes Accountants Make

Free webinar for accountants & advisers

The Valuation Mistakes
Accountants Make

And more importantly, how to avoid them

Join our webinar to discover how common business valuation mistakes can lead to values being wrong by hundreds of thousands of dollars. Learn how to identify and avoid these mistakes through practical insights and real-world examples from forensic accountant and business valuer Brett Goodyer.

Date

02 December 2026

Time

12:00 – 1:00 PM AEDT

Format

Online webinar

CPD

1 CPD hour

Small Valuation Mistakes Can Have Big Consequences

When clients ask, “What’s my business worth?”, getting the number right matters. Errors in earnings adjustments, commercial salaries, industry multiples and goodwill can lead to significant valuation differences.

Join Brett Goodyer, forensic accountant and Founder of Business Valuations Online, as he shares common valuation mistakes, practical ways to avoid them and real-world examples from more than 2,000 business valuations.

Earnings adjustments

Commercial salaries

Industry multiples

Goodwill

The webinar starts in

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Meet Your Speaker

Brett Goodyer

Forensic Accountant & Founder of Business Valuations Online

Brett Goodyer has valued more than 2,000 businesses, helping business owners and professional advisers understand what drives business value.
As a forensic accountant and business valuer, Brett brings practical experience to the complex issues that can materially affect a valuation. In this session, he’ll break down common valuation errors, explain why they matter, and show accountants how to approach them with greater confidence.
Expect practical insights, real-world examples and guidance you can take back to your practice.

Who Should Attend?

Accountants

Advising SME clients on growth, succession or exit? This session helps you spot common valuation pitfalls early, start the right conversations and answer with confidence when clients ask “what is my business actually worth?”

Bookkeepers

Regularly reviewing business performance with clients? Learn how the numbers you work with every day connect to business value and how to recognise when a deeper valuation conversation is needed.

Advisers and Consultants

Involved in succession or exit planning? Walk away with practical tools to identify valuation risks early and position yourself as a proactive partner in your clients’ long-term business journey.

Tax Advisers

Working on business sales, restructures or succession arrangements? This session covers the valuation factors that directly affect tax outcomes and deal structures so you can advise with greater confidence.

Business Brokers

Working with owners preparing to sell? Understand how structure and common valuation pitfalls affect saleability and exit readiness so you can better prepare clients before a deal hits the table.

Financial Planners

Helping clients plan for life after their business? This session connects business value to retirement and wealth-planning outcomes so you can have more informed conversations with business-owning clients.

If business value comes up in your client conversations, this session is built for you.

What You’ll Learn in This Webinar

Six practical areas where valuations most often go wrong, with real examples for each.

Why the Purpose of a Valuation Matters

Understand why the intended use of a valuation should guide the approach from the outset.

How to Normalise Earnings Properly

Learn why reported earnings may not reflect the true commercial performance of a business.

The Importance of Commercial Salary Adjustments

See how an owner paying themselves below market rates can distort the value of a business.

The Risks of Rule of Thumb Multiples

Understand why industry multiples need to be considered alongside the risks and characteristics of the individual business.

How Goodwill Really Works

Explore common misunderstandings around goodwill and why it should not simply be added on top of business assets.

Real-World Valuation Examples

Learn from practical examples that demonstrate how these mistakes can affect a valuation.

What you’ll take away

Greater confidence when clients ask about their business value

Practical insights into common valuation errors and how to avoid them

A better understanding of earnings normalisation, commercial salaries, multiples and goodwill

Real-world examples to help you recognise valuation risks in client situations

Useful guidance to support more informed client discussions and referrals

What every attendee receives

1 CPD point

Live attendees only

Practical valuation insights

Real-world examples and actionable lessons

Webinar presentation

Slides shared after the session

Recorded session

Watch back at your own pace

Everything you need to walk away informed, certified and ready to have better conversations with your clients.

The Valuation Mistakes That Can Cost Your Clients Hundreds of Thousands?

Join Brett Goodyer for this free, practical webinar.

When it comes to business valuations, the details matter. Understand the common mistakes, learn how to avoid them and bring greater confidence to your client conversations.

Wednesday, 02 December 2026 | 12:00 PM – 1:00 PM AEDT

Get valuations right the first time.

Join Brett Goodyer for a free, practical webinar on the common valuation mistakes and how to avoid them.

Strengthen your valuation knowledge.

Recognise common mistakes.

Help your clients make more informed decisions.